LONDON VIA CORNWALL

Dewy Lily of the Valley & Star Anise

The Inspiration

Discover the story behind the Lily of the Valley Collection and the collaboration with London-based florists, The Flower Appreciation Society. Shop collection

To celebrate the arrival of Spring, townspeople dress in white embellished with a sprig of lily of the valley, while dancing to the melody of ‘The Floral Dance’ written by Katie Moss in 1911.

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THE STORY

Our story blooms by the magnificent Cornish coastline on the first day of Spring. A bed of blooming white flowers sea woman twirls and laughs with her bridesmaids. Its the scene. Dressed in ethereal white wearing lily of the valley blossoms, a woman twirls and laughs with her bridesmaids.

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